Hedi Slimane revealed his first collection for Celine in Paris on Friday in what was arguably the most anticipated show on the Fashion Week calendar. 

As many predicted, the French fashion designer’s debut quickly became the talk of the sartorial town, but not for the reasons Slimane may have wanted it to. 

You see, instead of winning accolade for his takeover of the LVMH brand, Slimane was engulfed by a flock of angry fashion fans who labelled his inaugural collection “narcissistic”, “tone-deaf” and a “big f*** you to women.” But, why?

For ten years, Celine was a brand that embodied the female gaze in fashion. Under the helm of British fashion designer Phoebe Philo, it became synonymous with minimalism, clean lines and creating clothes that were designed for a woman who didn’t want to dress for anyone but herself.

Philo's designs were created with the wearer in mind. But, as Slimane attempted to fill her Stan Smiths, the designer’s gender-bending take on the brand became lost in translation – something which began when he decided to drop the “é” from the brand’s name, just as he did with the Yves from Yves Saint Laurent. 

A stark contrast from the Celine fashion fans had come to know and love, many took to social media to share their contempt before the show had even ended, and in the days that ensued. 

A number of disgruntled followers highlighted the significance of the Celine show taking place on the same day as the Kavanaugh hearings in Washington. 

“I'm sorry to tweet about fashion right now, but it's just too perfect that Hedi Slimane's first collection for Céline is, predictably, a giant f***-you to women who love Céline,” one person wrote on Twitter.

Someone else said: “I am taking a break from my outrage at the racist/sexist men of the Kavanaugh hearing to indulge in some outrage over Hedi Slimane's entirely predictable, heinous Céline debut (Saint Laurent 2.0 on primarily emaciated white models). F*** power-hungry white men.”

For some the problem was that Slimane had so drastically changed the aesthetic of Celine while others explained that the 96-piece collection – which consisted of sexed-up, rock-and-roll mini skirts and skin-tight, skimpy dresses - bore a striking resemblance to his previous work at Saint Laurent. 

“Hedi does Hedi (at Dior) does Hedi (at Saint Laurent) does Hedi (at Celine) does Hedi,” one person wrote on Twitter.

Another added: “New Celine, Old Saint Laurent.”

Among those to deride the collection for its narcissism was fashion writer, curator and contributing editor of British GQ, Lou Stoppard.

“Celine was f***ing horrible. A big f*** you to women who just wanted something non-demeaning to wear,” she said on Twitter.

Later, she expanded on her thoughts on the collection with an Instagram post writing: “This idea that his singular vision is so essential, so vital, that it should be projected again and again is so offensive especially under the name of a brand that was known for a sense of dialogue with the women who bought it.”

Diet Prada – the infamous Instagram account that calls out injustices in the fashion industry – agreed adding: “Hedi Slimane picks right back up where he left off at @ysl .  TBH, did we expect anything else?